Shake Shack, Al Roker and TODAY Join Forces to Create the Roker Burger

Roker BurgerIn collaboration with Al Roker and NBC’s TODAY, Shake Shack® is excited to announce the Roker Burger, available from Monday, August 22 to Friday, August 26, 2016 at all U.S. Shacks (‘cept for JFK, ballparks and stadiums).
The Roker Burger ($7.49)is a 100% all-natural Angus burger topped with Niman Ranch BBQ pulled pork, double American cheese, red-eye mayo and pickles. Even better? $1 from every Roker Burger will support No Kid Hungry in its effort to end childhood hunger in America, where 1 in 5 kids in America are living in households without consistent access to food.
“Creating a burger with the folks at Shake Shack is exciting,” said Al Roker, TODAY. “Creating a burger that helps childhood hunger is inspiring.”
Working with Al to create a quintessential southern barbecue burger was such a blast, and we think our fans are going to love it,” said Mark Rosati, Culinary Director of Shake Shack. “Even better, this burger will support the incredible work of our friends at No Kid Hungry.”
The Roker Burger launch is part of the new series, “TODAY’s ORIGINALS,” wherein TODAY anchors create and market products throughout the fall with proceeds being contributed to charitable causes.
Al Roker has been the weather and feature anchor on NBC’s TODAY since January 1996. In May 2002, “Al Roker’s Big Bad Book of Barbecue” was published and quickly became a summer blockbuster hit. His second cookbook, “Al Roker’s Hassle Free Holiday Cookbook,” became a huge success as it prepared America’s budding chefs for the holidays.
About Shake Shack
Shake Shack is a modern day “roadside” burger stand known for its 100% all-natural Angus beef burgers and flat-top Vienna beef dogs (no added hormones and no antibiotics ever), 100% all-natural cage-free chicken (no antibiotics ever), spun-fresh frozen custard, crinkle cut fries, craft beer and wine (available at select locations) and more. With its fresh, simple, high-quality food at a great value, Shake Shack is a fun and lively community gathering place with widespread appeal. From its premium ingredients and caring hiring practices to its inspiring designs and deep community investment, Shake Shack’s mission is to Stand For Something Good®. Since the original Shack opened in 2004 in NYC’s Madison Square Park, the company has opened multiple locations in 15 states and the District of Columbia, as well as international locations including London, Istanbul, Dubai, Tokyo, Moscow, Seoul and more.
About TODAY
NBC’s TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live from 7 am to 11 am ET, TODAY reaches more than 5 million people every day through its broadcast, and millions more through TODAY.com, the TODAY app, and social media platforms. Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Hoda Kotb, and Kathie Lee Gifford are the anchors and hosts, Noah Oppenheim is the SVP and Executive in Charge, and Don Nash is the executive producer.
About No Kid Hungry
No child should go hungry in America, but 1 in 5 kids will face hunger this year. Using proven, practical solutions, No Kid Hungry is ending childhood hunger today by ensuring that kids start the day with a nutritious breakfast and families learn the skills they need to shop and cook on a budget. When we all work together, we can make sure kids get the healthy food they need. No Kid Hungry is a campaign of national anti-hunger organization Share Our Strength. Join us at NoKidHungry.org.

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