Crab & Mermaid Fish Shop to Open Late March

crab & mermaid fish shop

Square One Concepts continues to expand this Spring with the opening of its newest concept Crab & Mermaid Fish Shop (, late this March, delivering a casual seafood dining experience to hundreds of thousands of residents and visitors in Old Town Scottsdale.

It’s also the occasion for Square One Concepts to introduce its new culinary maestro, Chef Isaac Carter, perhaps best known for his 12 years spent with celebrity chef Todd English’s enterprises, rapidly earning accolades as English’s go-to ‘golden boy.’

crab & mermaid interiorSaid Carter: “We’re excited to launch Crab & Mermaid Fish Shop, a concept unique to the area because we’ve worked diligently to deliver a place to go for a casual yet unforgettable seafood dining experience.”

Crab & Mermaid Fish Shop focuses on capturing the freshest seafood and favorite fish dishes from coast to coast. The original menu will feature regional clam chowder, lobster rolls, crab cakes, po’ boys, shrimp boils, fresh fish caught from the West Coast, Baja-style tacos and a raw bar.

In the heart of Old Town Scottsdale, 4218 N. Scottsdale Road, 85251, the casual seashore-themed venue has a 3,000 square-foot interior with a 940 square-foot patio. The open-air patio will feature a full bar; and lunch and dinner will be served seven days a week. Happy hour is MondayFriday at 3pm-6pmCrab & Mermaid Fish Shop hours of operation are 11am-11pm.

Meanwhile, Carter graduated from the Culinary Institute of America in Hyde Park, N.Y., after completing studies at Ithaca College in Ithaca, N.Y., and Temple University in Philadelphia.

His culinary career includes the 12-year tenure with English, a respected restaurateur, author and entrepreneur. Carter worked for English at the original Olives in Charlestown, Mass., where his skills and hard work landed him in Las Vegas to oversee Olives at the Bellagio Las Vegas, where once described Carter as Todd English’s “Golden Boy.”  As English’s regional chef, Carter opened Eva Longoria’s Las Vegas Beso restaurant and Todd English’s Pub. Carter also was sous chef at the Metropolitan Museum of Art in New York City, overseeing the nine restaurants in the museum and has spent the past four years as the executive chef of Bull Run Restaurant in Shirley, Mass. While at Bull Run, Carter focused his craft on a farm-to-table approach which will be evident at Crab & crab & mermaid exteriorMermaid Fish Shop, and Square One Concepts’ Bourbon & Bones Chophouse & Bar coming soon.

About Crab & Mermaid Fish Shop. Crab & Mermaid Fish Shop is the youngest brand of Square One Concepts located in Old Town Scottsdale. The friendly and easy going seashore atmosphere allows patrons to enjoy an unforgettable yet casual seafood experience. The menu focuses on fresh seafood from coast to coast featuring regional clam chowder, lobster rolls, crab cakes, a raw bar and more. Crab & Mermaid Fish Shop, 4218 N. Scottsdale Road Scottsdale, Ariz. 85251. 480.941.0101  Visit for more information.

About Square One Concepts. Square One Concepts is a full-service hospitality management, concept development, design and consulting firm located in Scottsdale, Ariz. Square One Concepts is led by a management team with more than 100 years combined experience.  Founder and CEO S. Barrett Rinzler has created, designed and managed more than 20 unique concepts in multiple locations throughout the West and Southwest including Scottsdale, San Diego and Denver. The company portfolio includes Cold Beers & Cheeseburgers, Wasted Grain, Crab & Mermaid Fish Shop [opening March 19, 2016], Bourbon & Bones [opening May 2016]; and Bootlegger and Pacific Beach Shore Club both in San Diego. Square One Concepts strives to create unique and lasting restaurant and nightlife concepts that provide enjoyable and memorable experiences. Square One Concepts, 7525 East Camelback Road #106 Scottsdale, Ariz. 85251. Visit for more information.

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